Best Casino Marketing Ideas
The atmosphere in casinos is loud. Flashing lights, ringing slot machines, and winners’ celebrations ring through the air. Until now, casino marketing has worked the same way the casinos themselves work: Loud! Who can be the biggest, brightest, and loudest?
It’s time to stop being loud and start being smart with your casino marketing.
Different casinos have different marketing needs.
The expansion of casinos across the United States continues to have a major impact on the gaming landscape. Simultaneously, younger casino-goers are ditching traditional games and looking for new, more social types of entertainment. Promotional Ideas for Casinos Casinos provide entertainment, camaraderie among the players and the chance to win. While the odds are stacked in the casino's favor, the casino can't earn any money.
- The issue for casinos “is one of attracting their best customers,” said Iyengar, noting that most casinos and slots parlors already collect some types of extensive marketing data on their.
- The Best Casino Promotions Are Yours for the Taking. With dozens of new casino promotions arising every single day, staying in the loop can be a bit hard. But don’t worry, that’s exactly why we’re here - to help you find the most exciting casino promotions.
If your casino is the only Gaming is a term used in casinos to represent the many forms that a person can participate in. Any guest of the casino or resort that is of legal age may participate in either table games, machines, or in some cases, against other guests of the casinos. Analytics are kept on the performances of the gaming to help create a balance of the different styles of play.'>gaming location within 100 miles, standing out isn’t your goal. Being seen at all is what’s important. You need marketing strategies that work to get people to your destination time and again. Perfect your casino branding to create a customer base and keep them interested.
If your casino is shoulder-to-shoulder with other casinos with games and lights as big and bright as yours, people will be there. Your goal is to get them through your doors instead of your neighbors’!
Pick your audience and get to them.
Not every person is a potential customer to the casino business. This makes blanket marketing techniques like billboards ineffective. Digital marketing has opened up the door to effective direct casino and resort marketing.
Based on knowledge your marketing company collects, you can get the name and highlights of your casino in front of the audience that wants to see it. Stop wasting money marketing to people who are in a committed relationship with their couch and novels every Saturday night. It’s unlikely you’re going to tear them away. Instead, target people who are gaming at other locations or looking for nighttime entertainment!
Once they’re in, treat them right.
Focus your efforts on customers you already have by improving your hospitality standards. Customers will remain loyal to you if you treat them right. Add cleanliness and Hospitality is a term that means the amenable and warm reception and entertainment of guests, clients or visitors. In relation to business, hospitality is an industry segment of the global economic market. The global hotel segment alone is valued at $550 billion U.S. dollars. The hospitality industry includes positions such as servers, concierges, front desk clerk, hotel manager and restaurant manager.'>hospitality to your A casino marketing plan is used to identify trends in your market and to aid in the evaluation of your marketing efforts. A casino marketing plan will also clearly identify your property's objectives and goals in addition to the strategies used to achieve them.'>casino marketing plan to be sure it remains a top priority for your company.
Don’t Have a Marketing Company to Find Your Audience?
Contact Profit Builder HD to get your casino marketing strategy to stop being louder and start being smarter. We can help decide who should see your casino marketing and how to make that happen.
Know the strengths of billboard advertising — as well as how those strengths fit your casino's brand strategy and media plan — and you’ll hit the jackpot. Here are 10 killer tips for how you can use billboards to gain a competetive advantage in your market.
1. Objective: Awareness.
Copyright Deceptology.com 2017
Billboard advertising is a mass medium, like TV. So reach out and talk to everybody who might be interested, not just your guests. Oh, and this is no place for direct response because, well, you just won’t get a response. 99.9% of those people driving by will not remember — much less call — that number. So keep it simple.
2. Get Noticed.
Copyright TheCoolHunter.com 2009
You have six seconds or less. Six words or less. So give that visual and those words synergy and memorability. Brand voice, colors and typeface should stay consistent for a quicker “get.” And avoid repetition. If your casino promotion tells the story, no need to say it again in the headline. Consider this: You should be able to shrink your billboard down to business card size, hold it at arms length, and get the main idea.
3. Know the Market.
Copyright NewNowNext.com 2015
If your billboard is in Silicon Valley, you’re speaking to a different group of people than if your billboard is in, say, the Bible belt. Fair warning: There are lots of eyes on your board. You’re pretty much guaranteed to get phone calls if you push the boundaries. Proceed with caution.
4. Consider the Competition.
Copyright Quora.com 2016
Make sure you know what your competition is doing. Zig where they zag. If you don’t want to put money in your competitors’ pockets, don’t put a generic casino ad out there. You don’t want to sell casinos; you want to sell your casino.
Casino Marketing Books
If you spot an opportunity to go head to head and win, be sure to weigh the costs and benefits carefully. If your message isn’t a super simple demonstration of superiority, that reader drives away confused. Or — worse yet —they remember your competitor. Times when it may be smart to go head to head? When your concert or show is top notch, and your brand is easy to identify. Or, if those players have to pass the competitor to get to you, you might want to remind them why that car ride is worth the drive.
5. Get in Early.
Copyright Coloribus.com 2015
Once you know your strategy, your market and your competition, snatch up that perfect location. Quick, before somebody buys it out from under you. And buy that location for as long as you’re going to want it. You can always change out the message, but you might not be able to get that board back. Besides, you’ll save ka-ching the earlier you are, and the longer your buy.
6. Use Digital to its Advantage.
Copyright Lamar.com 2017
Digital boards are great for real time opportunities. Is your progressive jackpot ready to blow? Are you counting down to the grand prize? You can change digital billboards instantly, without all that production cost. You can trigger by weather, suggesting, for example, guests avoid that rainy camping trip and head to your casino instead. And you can run different offers and test the response rates, too.
7. Put Some Spin on It.
Copyright Toxel.com 2009
Humans are much better at remembering concepts, humor and stories than they are facts. Go beyond the meat and potatoes and get your reader into your casino’s emotional mindset. Consider context — the space surrounding that board is your canvas, too. A board located knee-deep in snow might stir some ideas promoting a warm weather vacation prize. And don’t worry if you don’t have a big budget to do an expensive extension — a solid idea that memorably brands your property trumps budget any day of the week.
8. Make Directional Boards a Brand Opportunity.
Copyright AdsOfTheWorld.com 2009
Sure, a directional billboard can be a simple signpost, directing guests to your property. But you’re missing a brand opportunity if you don’t shout your casino’s personality at every turn. Use warmth, humor, style, whatever it takes to have that audience emotionally identify with you. That kinship they feel translates to loyalty. And that translates to guest visits!
9. Easy Does It.
Copyright 99Designs.com 2016
Before you execute your billboard ads, take another look. Is there anything you can take out? Ax it. Be ruthless. Keep stripping words and visuals until you’re down to the bare bones of the communication. It’s tempting to add information, but remember: this is about a brand impression. You can use other mediums to share all the pertinent facts.
10. Think Beyond the Billboard.
Copyright Hongkiat.com 2017
Best Casino Marketing Strategy
A billboard is just the tip of out-of-home possibilities. If you draw from a larger metro area, transit stops, buses, cabs — they’re all great ways to share your brand’s point of view. Airport kiosks are smart places to speak with traveling gamers, and shopping malls offer you an environment full of consumers enjoying leisure time.
Want a killer billboard campaign? Red Circle would love to dig into your brand and help you create smart, memorable, revenue generating out-of-home. Contact us for more information.